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Rosie Heffernan
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Echo Show 5

Designed at Amazon
My role: Art Director

In June of 2019 Amazon announced it’s newest Alexa enabled device - Echo Show 5. A compact smart display that can help you manage your day, entertain at a glance, and connect you to friends and family. I led the art direction for ES5 online and social marketing in collaboration with several designers and copy writers. We focused our approach around ES5’s small size and range of skills - which allows customers to see and do more with Alexa in any room of their home. The campaign included still photo, video, webpage design, online and email marketing, and lots of skills and features curation.

es5-arm.jpg
24hrAssistant_01_large.gif
es5_packing2.jpg
es5_desk.jpg
es5_crane.gif
es5_header.jpg
es5_phonebg.gif
es5_bedside.jpg
es5_dp2.png
Screen Shot 2019-06-14 at 3.21.42 PM.png
es5_dp1.png
Screen Shot 2019-06-14 at 3.21.24 PM.png
es5_comms.jpg
 

Rosie Heffernan 2025