are a series of logo experiments meant to be shown as wall projections and on the relaunched Intentional Futures homepage. We found that our basic, square logo allows for a lot of creative flexibility. We wanted to convey the tinkering, break-it-and-rebuild-it, experimental nature of our work in a fun, engaging series.
Marsh the Hamster
We spent an afternoon with Mr. Marsh, the hamster, as he traversed our iF logo maze. He didn't care for our choice of swiss cheese.
Maze builder Andy Stewart
Wound by me alone in an afternoon, the rest of the design team took turns unwinding my work while the cameras rolled.
String unwinders Lauren Mae, Matt Giuliari, Kristenelle Coronado, Jeremy Beasley, Andy Stewart, and me
Definitely the most nerve-wracking of our iF experiments, the domino stackers persevered through multiple topples, cold temperatures, and me hovering on the tables above them for 4 hours.
Domino stackers Lauren Mae & Andy Stewart