Fire TV

Designed at Amazon
My role: Creative Director

In 2022 I took over as creative lead for Fire TV marketing and began work on launching the newest Amazon TVs, next gen cube, and remote. I was additionally tasked with bringing creative consistency to the work as previous generations had less alignment and more strategic thinking needed to be applied to create the best possible shopping experience for our customers.

As part of a great team, I worked with go-to-market partners, copy writers, visual designers, and producers to drive our creative strategy, direct and oversee all photography, video, and online retail page design.

A more in-depth strategic walkthrough of creative development can be available upon request.